FROM ZERO TO VISIBILITY IN GOOGLE.

A NEW SITE. ALMOST NO DATA.

When we started working together, avocat-gratis.md had a new website with a functional basic structure, but the SEO foundation was not yet ready for growth.

Google Search Console was not set up. There was no Google Business Profile. Organic visibility was low, and the site had several technical and optimisation issues that limited its chances of competing in a crowded legal niche.

In other words, there was no artificial “before” to turn into a spectacular percentage.

We started by putting measurement in place and building the foundation.

THE STRUCTURE WAS THERE. THE SEO HAD TO BE BUILT.

1. [01]

   TECHNICAL ISSUES

   Several technical elements needed fixing for crawling, indexing and a healthier site structure.

2. [02]

   PAGES THAT COULD BE MORE RELEVANT

   The content, headings, meta titles and meta descriptions needed optimising around real search intents.

3. [03]

   ALMOST NO LOCAL SEO

   The firm had no Google Business Profile, even though legal services have a strong local component.

4. [04]

   NO CONTENT STRATEGY

   The blog needed a structure that supports the main services, not just articles published in isolation.

5. [05]

   NO CLEAR MEASUREMENT HISTORY

   Search Console had never been configured, so the first step was building a correct measurement baseline.

WE WORKED ON THE FOUNDATION. THEN ON GROWTH.

1. [01]

   TECHNICAL SEO

   We started with an audit and fixed the technical issues affecting crawling, indexing and page structure.

2. [02]

   ON-PAGE SEO

   We restructured the pages and optimised headings, meta titles, meta descriptions and relevance for the important searches.

3. [03]

   INDEXING

   We used SiteAI's indexing infrastructure to speed up the discovery of the optimised pages.

4. [04]

   LOCAL SEO

   We created and developed the Google Business Profile, then worked on reviews and the local signals needed for a stronger presence in searches from Moldova.

5. [05]

   CONTENT STRATEGY

   We reshaped the blog's direction around topic clusters and a pillar + supporting content structure.

6. [06]

   INTERNAL LINKING

   We strategically connected articles and service pages to distribute relevance and internal authority.

7. [07]

   CRO

   We improved how the offer and services are presented, including the commercial advantage of the free first consultation.

8. [08]

   AEO

   We structured the information so that the site's services and answers can be more easily understood and used in modern search and AI experiences.

14.2K IMPRESSIONS. 363 ORGANIC CLICKS.

Once measurement was running and the optimisations were in place, visibility started to grow progressively.

363

CLICKS

14.2K

IMPRESSIONS

2.6%

AVERAGE CTR

6.4

AVERAGE POSITION

1.4K IMPRESSIONS IN GENERATIVE SEARCH.

The optimisation did not stop at classic results.

In Google's reporting for generative/AI features, the site accumulated 1.4K impressions over the period shown, with a visible climb from almost zero to a steady presence.

1.4K

AI / GENERATIVE SEARCH IMPRESSIONS

IT WAS NOT A SINGLE “SEO TACTIC”.

The result came from combining several things: a technical foundation, more relevant pages, local SEO, indexing, content clusters, internal linking and a clearer structure for users and search engines.

In a competitive niche like legal services, the goal was not to find a shortcut.

We built the system the site can keep running month after month.

IMPLEMENTATION IS DONE. GROWTH CONTINUES.

After roughly two months of intensive implementation, the project moved into maintenance.

Development now continues through content, expanding the topic clusters, internal linking and monitoring organic, local and AI visibility.