DON’T JUST SHOW UP. BE THE ANSWER.
Sometimes a customer no longer opens ten websites. They ask a question and Google provides an answer directly. AEO prepares your content for these moments: questions, concise answers, featured results and other formats search engines can use directly.
We check whether your pages are built for searches that call for a direct answer. Written audit within 24 hours at most.
SOMETIMES THE CUSTOMER NEVER REACHES THE LIST OF LINKS.
For many questions, the search engine tries to provide information immediately. If your page is confusing, poorly structured or indirect, the answer may come from another source.
- [01]
THE QUESTION
The customer wants something specific: price, process, difference, location or which option is right for them.
- [02]
THE ANSWER
Google tries to identify information that answers the question clearly and usefully.
- [03]
THE OPPORTUNITY
AEO structures your content so the information is easier to understand, extract and present in answer-focused search experiences.
MAKE INFORMATION EASIER TO USE.
We don't write short answers just to tick a format box. We identify the questions that matter for the business and build content around the user's real intent.
- [01]
REAL QUESTIONS
We identify what people ask before buying, comparing or contacting a company, then build pages that answer those questions clearly.
- [02]
CLEAR ANSWER FORMATS
We organize information into paragraphs, steps, lists, comparisons and concise answers where the format genuinely helps.
- [03]
STRUCTURED DATA
We implement relevant structured data where appropriate, giving search engines additional context about the information on the page.
- [04]
CONVERSATIONAL SEARCH
We optimize for more natural questions — closer to the way people speak, not only short keyword phrases.
- [05]
MONITORING
We track which questions your pages appear for, which answer formats competitors win and where a stronger answer can be built.
WE DON’T ADD 20 QUESTIONS AND CALL IT AEO.
AEO starts with user intent. Sometimes the right answer is a paragraph. Sometimes it is a comparison, a step-by-step process, a table, a definition or a full page. The format follows the question — not the other way around.
The goal is not to “trick” Google into taking our text. The goal is to make the information clear enough for people and search engines to understand quickly.
SEO HELPS YOU GET FOUND. AEO CAN HELP YOU BECOME THE ANSWER.
SEO builds page visibility in search results. AEO improves how information is structured for direct-answer experiences. GEO extends that logic into generative AI answers. For many businesses, all three should work together.
We analyse questions, content structure and answer formats. We don't measure success just by the fact that a page "exists" in Google.
DO YOUR CUSTOMERS HAVE A LOT OF QUESTIONS BEFORE THEY BUY?
AEO makes the most sense for businesses where the customer looks for explanations, comparisons, prices, processes, recommendations or answers before making a decision.
- You offer services customers need to understand before contacting the company.
- You frequently get the same questions from potential customers.
- Competitors appear in featured snippets or other direct answers.
- You have a lot of content, but the information is hard to find on the page.
- You want the site to answer conversational searches better.
- You're building SEO and GEO visibility at the same time.
QUESTIONS ABOUT THIS SERVICE
Not any more. Google restricted FAQ results in August 2023 and removed them entirely in May 2026. The markup remains valid and harms nothing, but produces no special display. Anyone selling it as a source of visibility is selling something that no longer exists.
Fewer people, but more decided ones. The box shows your name — that is recognition. And the questions where someone actually wants to buy almost always lead to a site.
If the page is already in the top ten, restructuring can win the box in two to four weeks. If you are not in the top ten, that comes first.
No. AEO is about answers on the Google page — the box, „People also ask”, voice. GEO is about answers in ChatGPT, Perplexity and other assistants, outside Google. The techniques overlap partly; the surfaces do not.
No. There is no auction for it, the way there is for Google Ads. It is won with content, not budget.
ANOTHER QUESTION?WRITE TO US >
OTHER SERVICES
YOUR WEBSITE HAS THE ANSWERS. CAN GOOGLE FIND THEM?
Send us your website. We review the structure, questions and direct-answer opportunities and send you a written audit within 24 hours.
Free. Written.